Tim Hortons 50th Anniversary Display

Additional Info

Award Winner : NRB Modular Solutions

Architectural Excellence : When TDL Tim Hortons prepared for its colossal 50th Anniversary Celebration in Toronto, they approached the event with a deep sense of nostalgia. While they could ask retired NHL Hockey team mates of Tim Horton to help out by signing autographs; and while they located an employee who worked in the very first store and asked her to stand behind the counter once again, they still didn’t have the 1964 restaurant. TDL asked NRB to recreate their first storefront for this one day event with a modular solution. Working with their design team and old photos, NRB crafted a 360 sq ft module mock up of the original customer area that took on a life of its own. Circa 1960’s finishes were applied to the interior, including a faux brick on the walls, while original features and fixtures were borrowed from the corporate headquarters showcase and carefully installed in the replica at the NRB plant. A large front facade with signage created with stucco covered plywood completed the exterior look.

Cost Energy Effectiveness : The modular building solution was intended to be a one-day interactive display with possible additional marketing opportunities available once it was returned to the owner. Costs were minimized while the overall visual expression of 1960’s design was maximized so all budget funds were directed at the look and feel of the module. A small electrical panel was provided to power up the lighting and product display cases, while the exterior finishes that were not in view were completed with simple metal cladding. NRB was able to bring the display module in on budget, with construction and shipment taking place in only 2 weeks.

Occupied Date : 5/15/2014

Production Start Date : 4/28/2014

Project Location City : Toronto

Project Location State Name : Ontario

Technical Innovation : The one piece module was completely finished at the NRB plant and engineered to be transported on a low bed carrier with the large front facade already in place. All of the owners historic donut cases and shelves were preinstalled so that the delivery could be made to Toronto’s iconic Dundas Square in the wee hours of the morning before the event began, then offloaded and set up in just a couple of hours, ready for the festivities. This one piece module had to be carefully dimensioned so that it could access the tight and busy square in downtown Toronto.

Total Square Feet : 360